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Phrasee subject lines might be winning the split test, but I don't believe the winning language is generating more conversions. What do I do?
Phrasee subject lines might be winning the split test, but I don't believe the winning language is generating more conversions. What do I do?
Updated over a week ago

As long as Phrasee isn't generating spammy or misleading language (e.g. Free beer!), which it never should, then more opens = more clicks = more revenue.

If you need to prove the business case for Phrasee, then we suggest implementing a head-to-head test.

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