Yes, you can. However, please be aware the dynamic content will only appear in a few of the Phrasee variants, as this will merely one of many variables Phrasee will be testing to learn more about how best to communicate with your audience.

This is because there are many variables that impact how language engages an audience. Including the recipient's name in an email subject line, for example, is one of those variables. For one audience, personalization is an effective strategy, while for another audience it has a negative impact on engagement. This will change over time.

Dynamic content is just one of many factors Phrasee tests while learning about your audience. After its impact has been quantified, Phrasee can help you make an informed and data-driven decision about future personalization.

Overexposure of one variable can also have an adverse effect. Therefore, continued testing is put in place to educate Phrasee's AI about the changing audience response.