The triggered message experiment snippet is designed to fit seamlessly into your existing workflow. The goal is to make the process as simple and automated as possible, while bringing you much stronger results from customer outreach.

Normally your batched trigger campaigns will send your subscribers a message. Most delivery activities all look similar to the following:

The triggered message workflows are only designed to replace the delivery. As a result, they look like this:

It’s not much different! Triggered message activities are not a workflow in themselves after all. The delivery part is still there, but we have added a few more steps in order to get the best performing, awesomely optimized subject lines to as many of your customers as possible. And we do all of this while continually testing new language variants.

To learn more, check out the Adobe Campaign - How It Works page.