Step 1: Setup your experiment in Phrasee to generate the variants for your split test
Setup your Phrasee experiment as you normally would. Once you have approved your variants, you’ll be taken to the summary page.
Step 2: Create your Braze email campaign
When creating your Braze campaign, add the tag ‘Email Campaign’. If this tag does not yet exist, you can add it.
Create your email content as you normally would. To add the Phrasee variants, click ‘Edit Sending Info’ to paste the Phrasee Variant into the Subject Line. Ensure the number of variants match between Phrasee and Braze.
You will not need to recreate each email from scratch. Simply copy Variant 1 and then just edit the subject line for each new variant.
Step 3: Schedule your Braze campaign
Schedule your campaign to start at a specific time. You’ll need to know this time to plug into Phrasee.
Step 4: Finalize the Braze campaign setup
Check the box to ‘Send Winning Variant’. Then select how long to wait prior to sending the Winning Variant.
Finalize any other settings as needed and Save or Launch your campaign.
Step 5: Phrasee Integration Inputs
Navigate back to Phrasee and your experiment. Click the Braze Integration button.
The integration drawer will pop out:
Select your Braze campaign from the dropdown list.
Select the date and time that your Braze campaign is scheduled to start.
The time zone of your Braze account will appear below the campaign dropdown to ensure the times align between applications.
Select the date and time your Braze A/B test is scheduled to complete.
Note: This should match what you selected in Step 4 so Phrasee pulls in the results at the correct time.
Select the date and time that your Braze campaign will complete. This is the date when the final results will be pulled into the Phrasee system.
Save the details.
If you haven't, launch your campaign in Braze and Phrasee has it from here!
When your experiment results are in, they will automatically populate in Phrasee.