For broadcast straight split experiements, check out this sending guide. For all you broadcast dynamic optimization pholks, phull steam ahead!

With all of your getting started steps complete, let's configure your workflow to deploy an experiment.

Most of the heavy lifting that makes this workflow function is done on the Phrasee side. So, to configure your workflow for a live send you only need to:

1. Add an input audience to the start of the snippet

2. Modify a few variables in the Campaign settings activity

Paste your Phrasee Campaign ID (now Experiment ID) and Project ID where you see the Xs on lines 7 and 10, respectively.

You can find these strings in the experiment configuration panel in Phrasee.

On line 13, enter the number of hours over which you want Phrasee to dynamically optimize your campaign.

This is an important step. Phrasee will begin sending out your email in batches as soon as you press play, but it needs the optimization hours entered accurately so it knows when sending needs to be complete.

3. Select a delivery template in the Delivery activity

Make sure the template you select has the Phrasee open tracking pixel included in the body of the email. If you forgot where the pixel is, head back to the getting started article to learn where to find it.

With those items all configured, you're ready to push play. Just ensure you've added an End activity at the conclusion of the workflow if you don't have any additional steps you want to include.

You can use this workflow snippet to replace a delivery activity in a more complex workflow you may already have designed, too. As long as you have an email audience flowing in, a delivery template to deploy and an End step, you're good to go.