SFMC - Mature Results

See the results of your splits four days later

Updated over a week ago

Did you ever wish you could check your Phrasee split test results after they mature and become who they were always meant to be? Now you can with Mature Results!

Four days after a Phrasee test completes, you can download a CSV spreadsheet with the updated results of your split test.

To download the mature results file, navigate to the Phrasee project containing your experiment by clicking its name under the Projects dropdown at the top of the page.

Tick the checkbox next to the experiment whose mature results you want to download. If you do not select a specific experiment or experiments, all experiments within the project will be included in your export.

Click the Export CSV button. Once the download is complete, open the file to view your results. If you chose to download mature results for multiple experiments, they'll be separated in the CSV by a row of column headers.

Look for the Mature Results flag in the Result Type column to find the rows with your updated split test data. Data from your initial results pull will be flagged as TestResults.

In the example above, you'll see the Num. Opens in column N has increased for the mature results compared to the original split test results.

Note: The CSV provides the updated number of opens and clicks, but it does not calculate the open rate or click-through rate.

That's all it takes to see your split tests' mature results. *Sniffle* They grow up so fast. 🥺

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