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Iterable - Data feed setup
Iterable - Data feed setup

Iterable data feeds for on-the-fly Phrasee language testing and optimization

Updated over a week ago

So, you're ready to optimize with Iterable, eh? Well, you're in luck, phriend! We happen to have the script right here for Phrasee's production of Les Itérables by Clicktor Hugo. Curtain up! 🎭

You'll need to get started by setting up a data feed.

When creating data feeds, you have the option to create one per experiment/delivery or a reusable one per template where you can simply change the experiment ID each time. This article describes the creation process that applies in both cases.

Select Data feeds from the Content menu.

Click Create New Feed.

Complete the creation form by giving the feed a name and template handlebars alias.

Then, add the URL for the Phrasee real-time endpoint. You can copy the endpoint URL below:

https://realtime.phrasee.co/live/single_variant?campaign_id=[campaign_id]&delivery_id={{campaignId}}&recipient_id={{#urlEncode}}{{email}}{{/urlEncode}}

You'll need to replace the [campaign_id] placeholder in the URL with your unique Phrasee experiment ID. If you don't know where to find your Phrasee experiment ID, we've got an article for that.

Note: If you're planning to reuse this data feed for multiple campaigns, you'll need to update the experiment ID parameter each time. You'll also need to ensure you don't attempt to test or deploy another email leveraging the same data feed before you update the experiment ID.

Finally, add your Phrasee Connect Server authorization token. The authorization token should be preceded by the word Bearer and a space, as in the example below.

Note: If you don't already have a token, reach out to your Phrasee Customer Success Manager to request one.

When everything has been populated correctly, click Save feed.

Once you have saved the feed, you can call it in your campaign(s) using the handlebars alias.

Using the above example, you would put {{WeeklyOffers.language_variant_text}} directly into your campaign to dynamically populate the Phrasee language.

Brilliant! What a beautiful Phrasee pheed you've got there. Now, let's move on to click tracking setup.

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