How Phrasee Score works: Overview
Phrasee Score can be enabled for any of your Engage test and send campaigns or your React Phrasee X email campaigns that use Adobe Campaign Classic or Salesforce Marketing Cloud.
The Phrasee Score is a number between 1 and 100. This score represents the relative performance of a language variant for the given campaign. The score is displayed in the campaign results table:
Notes:
Phrasee Score is not designed to be compared across your campaigns. Instead, the score represents the relative performance of your language variants within a single campaign.
The score is an optimization method that uses combined metrics to determine the best performing variant in a test. As such, it should not be viewed as a score for quality. For example, a winning variant might have a score of 65 for one campaign, but a variant in another campaign with a score of 65 could be a lower-performing variant.
How Phrasee Score works with Engage (test and send) email campaigns
Phrasee Score is currently supported for Engage campaigns that are deployed with:
Adobe Campaign Classic
NB: Phrasee Score is also supported for Engage Phrasee X campaigns on Adobe Campaign Classic.
Salesforce Marketing Cloud
To use Phrasee Score for your Engage test and send email campaigns:
At the point of campaign set-up, you should select 'Phrasee Score' as the primary metric in the Smart Split Calculator:
Phrasee's Smart Split Calculator will use a combination of your average open and click rates to determine the optimal testing methodology for your language variants.
Deploy your split test to a proportion of your audience and wait four hours for the results to come in.
The winning language variant from the test is selected based on the highest Phrasee Score and sent to the remainder of your audience.
How Phrasee Score works with React email campaigns that are powered by Phrasee X's dynamically optimization
Phrasee Score is currently supported for React Phrasee X campaigns that are deployed with:
Adobe Campaign Classic
NB: Phrasee Score is also supported for Engage Phrasee X campaigns on Adobe Campaign Classic.
Salesforce Marketing Cloud
As with your Engage campaigns, you can also optimize your React Phrasee X campaigns based on a combination of open and click data by selecting Phrasee Score as the primary goal.
However, the method for determining the winning variant is slightly different. For React Phrasee X campaigns, the distribution of your language variants will adjust based on the weighting of your open and click data as the campaign progresses. Phrasee X's optimization will start with using opens, but as click data comes through, it will increasingly optimize and adjust the top-performing variants based on clicks.
