To deploy a Phrasee experiment from Iterable, you should have already created a data feed and set up your click tracking.

Start by creating a new campaign.

Set up the campaign as you normally would by giving it a unique name and selecting the campaign type and audience.

Once you have selected the template, you'll enter the Design stage where you'll need to attach the data feed you created for the campaign. Click Edit details in the Details panel.

Scroll down under you see Data feeds. Check the box for Connect data feeds for dynamic template creation and then select the data feed for this campaign using the dropdown menu.

Ensure Cache data feed response is unchecked. The Merge the data feed and user contexts and Use data feed alias options should be checked.

With your data feed attached, configure the Subject using the handlebars alias you created and the returned value variant_text in the following format:

You'll simply need to replace your_data_feed with the actual alias you chose. Using our WeeklyOffers data feed example, our Subject field is:

With both steps complete, scroll up and click Save at the top of the Details panel.

With your data feed and subject line configured, you need to add the open tracking pixel. Phrasee needs this to optimize the send, and it's just as important as the subject line itself.

You should add this to the HTML body of the email in an <img> tag. You can copy the below code for this step. Just ensure you replace every instance of your_data_feed with the handlebars alias you actually used.

Using our example from above, our tracking pixel code would look like this:

<img src="{{WeeklyOffers.statistics_url}}" width="1" height="1" alt=""/>

Now, you're ready to activate your campaign as you normally would. And that's it! Time for some considerable Iterable optimization. 😉