You must be here because you're ready to use Phrasee's real-time dynamic optimization on trigger campaigns using Blueshift's External Fetch capability.
We know. Took the words right out of your mouth, right?
Create an External Fetch
Start by creating an experiment in Phrasee as your normally would.
Once you have a Phrasee experiment, you can create an External Fetch in Blueshift from the Creatives menu.
Configure the External Fetch with the following settings:
Alias Name: <this can relate to the email being sent>
HTTP Method: GET
Auth Header: Authorization
Auth Token: Bearer <your provided security token>
URL: <the url from the Phrasee experiment you created>
Note: The Auth Token field is hidden in the image above. When you're configuring that field in your instance, please ensure you enter the word Bearer with a space and then your token like the following:
Bearer a108dnfos9shnola0i1ml0fja98hnoij9f4wj6622wb
The URL for the specific experiment can be found in the experiment details panel in Phrasee. Simply click on the URL at the bottom to copy it.
If everything is configured correctly, you should be able to click the Test API button in Blueshift and see one of the subject lines from your Phrasee experiment in the Fetched Data window.
You can now save this External Fetch to use in your triggered email template.
Use your External Fetch in a triggered email template
Open the email template you wish to use for your experiment.
Go to the Data tab of the email template. Under External Fetches, select the External Fetch you just created.
You should test that everything is configured correctly by clicking Test External Fetches.
Now, you can use the data retrieved from the External Fetch in your email.
Paste the following in the Subject field:
{{external_fetch.<yourfetchname>.variant_text}}
And ensure you include the super important Phrasee open tracking pixel in the body of the email by pasting the following:
<img src="{{external_fetch.<yourfetchname>.statistics_url}}" width=1 height=1 />
You will need to replace <yourfetchname> in both of those code snippets with the External Fetch name you chose earlier.
That's it! Simply save your template and use it in the campaign you require.
Easy enough? I guess that's why they call it the Blueshift.