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SFMC - Broadcast dynamic optimization - Setting up a Push notification experiment
SFMC - Broadcast dynamic optimization - Setting up a Push notification experiment
Updated over a week ago

Start by creating your experiment in Phrasee. Once you have approved the variants you will have access to the integrations drawer to the right of the screen. This will have been configured in the setup phase of your account. Use the panel to set the start schedule and end schedule dates. The start schedule time should be set to when the Push notification is going to be sent to subscribers. Once set, click 'Start the awesome' and Phrasee will create everything needed to run the experiment in Salesforce.

One of the pieces Phrasee creates is the code snippet that pulls the text into the Push Notification at send time. Find the code snippet named after the experiment you created in Phrasee in the Content section of Salesforce, open it and copy the code to your clipboard.

To deploy the message you will need to create a journey as below. This should have been shown to you during onboarding and is hopefully templatized in your Journey Builder instance. The methodology of this Journey is to send a test message to a small portion of the audience. The journey will record the opens of those messages using the Wait Until Push Event and Update Contact activities in the Phrasee '-openers' data extension. After X number of hours (in our example this is 4 hours) the message will be sent to the rest of the audience with the best performing message language from the test. The Message, Wait Until Push Event and Up Contact activities should all be configured with the same settings.
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The following diagram was updated 04-2024 to make use of the Join activity

Configure the message in the journey by giving it a Title and Sub-title and pasting the code from the code snippet into the message.

Configure the Update Contact activity.

Select the -openers Data Extension in the Phrasee experiment folder.

Select the messageOpened attribute to be updated to True.

To preview the message in the Journey to check everything is configured, change the code snippet variable @PPushJobID to 0000.

This will allow you to select the data extension and subscribers to preview the message with.

Remember to change the variable back to PushJobID before activating the journey to send.

If you have any problems, reach out to us via the Intercom service just to your right...

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