Start by creating your experiment and approving the variants in Phrasee. Once this is done you can access the SFMC integration tray. Complete the settings as advised by your Customer Success Manager and Start the Awesome.

This creates all the assets required to run the experiment in Salesforce Marketing Cloud. The Experiment will automatically start in test mode, and will only start optimizing when the start schedule date/time is reached. This will allow you to test your message and Journey without that data affecting the experiment before the launch date.

With the assets created in SFMC, you can add the two specific experiment results queries to the previously configured Results Automation. (If you haven't done this yet, instructions are here.)

Add the _AR query to step 9

And the _opens_query to step 11 of the automation.

The automation may have other experiments already configured so these queries will be in addition to those already present.

After adding the queries it's time to setup your message. Find the experiments code snippet in your content folder. It will have the same name as your Phrasee Experiment.

Open it and copy the code. This will be used as the body of the Push Notification and will distribute the variants to the subscribers.

Create a message in a Journey.

And paste the code in the message.

If you wish to preview the messages change PushJobID indicated to 0000, as indicated, before you preview.

As you cycle through your preview subscribers you should see all the variants appear in the message preview. This indicates that the experiment has been configured successfully.

Remember to change the 0000 back to PushJobID before saving to activate the Journey.

Once you have configured the message you can activate the Journey.

Your experiment will feed back the results back to Phrasee and all management of the language can now be done from the Phrasee platform.