To make Dynamic Optimization optimal with AJO, we recommend setting up click tracking.
Though Dynamic Optimization uses a custom action to populate your language and track opens, click tracking requires a bit of extra setup.
Adobe may charge for use of its Destination feature. Connect with your Adobe representative to discuss what fees will be incurred.
Written walkthrough
1. Request Phrasee Amazon s3 credentials
To start, you'll need Phrasee to set up a special Amazon s3 bucket to receive your click tracking events from AJO.
Reach out to your Phrasee Customer Success Manager to start this process. When the bucket has been created, your Customer Success Manager will provide you with your unique credentials to create your Destination.
2. Create Destination in Adobe Journey Optimizer
Navigate to Connections > Destination > Catalog
Search for S3 and click Set up (or Configure new destination)
Paste the S3 access key and S3 secret key supplied by Phrasee in the appropriate section
3. Activate Destination
Navigate to the Destination
Click Export datasets
Select AJO Email Tracking Experience Event Dataset
Schedule on daily frequency
Click Finish
The frequency of the export is limited to three, six, eight, or 12 hours. None of these are sufficient to optimize the experiment on click rates. However, sharing click data is still useful for holistic reporting and language model training. Therefore, it is only necessary to schedule this export on a daily frequency.
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Page last reviewed: April 9, 2024