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Frequently Asked Questions
The most commonly asked questions related to using Phrasee, generating language, results and testing methodology
35 articles
Can all the Phrasee variants include all the information I've got in the human control (e.g. the offer, product, delivery, etc.)?
Can I change words in the generated language I don't like?
Can I pull dynamic content into the generated language (e.g. coupon value, first name personalization, discount amount, etc.)?
Do I have to use all the language variants Phrasee produces?
How do I update the inputs in my Phrasee user interface?
Our copywriting/brand team don't like the language Phrasee is generating. What do I do?
Some of the language feels too generic. What gives?
The language Phrasee has generated doesn't quite fit the campaign. What can I do?
What if the language doesn’t sound like something our copywriters would write?
Why is a word or phrase I rejected still appearing in the replacement lines Phrasee gives me?
Why isn't Phrasee putting my selected offers in every variant in my campaign? Some of the variants don't mention any of my offers!
Can Phrasee pull in the split test results from my email service provider (ESP)?
Can Phrasee tell us what does and doesn't work so we can take the learnings to other parts of the business?
How frequently do I need to input results?
Our human control subject line generated more clicks. What the frick?
Phrasee subject lines might be winning the split test, but I don't believe the winning language is generating more conversions. What do I do?
What if Phrasee has generated an uplift but our average order value and YoY numbers are down?
What's statistical significance?
Can I choose the winner of a subject line split test based on clicks or conversions?
Can I just pick my top two favorite language variants to test?
Can I start using a previous winning Phrasee variant as the control in the split test instead of a human control?
Can I run a test this week and then use the winner the following week?
How do I split test with Send Time Optimization?
How long do I need to wait for the split test?
What if my management team wants to receive all of the split test variants?
Why does Phrasee get multiple variants to test against just one human variant? Obviously Phrasee is going to win.