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Can I run a test this week and then use the winner the following week?
Can I run a test this week and then use the winner the following week?
Updated over a week ago

You could do this. However, one of the many strengths of Phrasee is its ability to use a huge number of variants to generate language for a campaign.

How your audience responds to variants will vary day to day. So, the winning subject line is very much "of the moment" and should be utilized in the final send a matter of hours after initiating the split test. What works best one week may not fare so well the following week. 

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